There’s no point in doing a whole heap of marketing and expelling a lot of energy, time and money before being very clear on who exactly you want to target. Today we look at your ideal client or an ideal problem that you are trying to solve, or specific solution that your brand / product or service deals with and the people that will benefit from it.
If your current marketing plan is just trying to attract anybody and everyone, what tends to happen is that it attracts no one because it’s not specific enough.I guess that means nobody wants a solution which is for “everyone”, we all want solutions which are specifically for us and for our needs. If you know exactly who you are trying to reach then you will know or find out exactly which platforms to find them and the type of message which will be irresistible to them.Understanding your ideal client is about mind reading. Some pointers to begin with when trying to understand your target market a bit better is to know the following about them:
- Gender
- Age group
- Interests and hobbies
- Desires
- Values
- Where they live
- Their income