Failing to plan is planning to fail
In my previous blog post on marketing to build relationships, the key message was on building and following a marketing strategy. By now everyone should know that to attract and engage social media followers and ideally convert them into customers, you’ll need to carefully map out a clear social media strategy. Today in Part 1 […]
Smart businesses use Relationship-based marketing in their strategy
My blogs will be on my own experiences with modern marketing in practice. Just to kick off with a brief introduction, I have been pursuing an online marketing career since 2010, which is the year I completed my Bachelors Degree. It’s also the year I discovered and began blogging. From there I worked in a […]
Oculus Rift – Virtual Reality Headset – A name you will hear a lot this year
If you read my last blog before Christmas – My top tech predictions for 2016 – I mentioned that 2016 will be a big year for Virtual Reality. Rift by Oculus VR is a display which has been picking up a lot of traction. It initially started out as a Kickstarter campaign where Oculus VR […]
Top tech predictions for 2016
I thought I would go for a different type of post this week, rather than focus on one particular thing, there are a number of areas that I think, especially in tech will be of interest in 2016. Here is my prediction of what could happen. I am keen to hear what you think as […]
Drones – Maybe the #1 Christmas Present this year?
Drones seem to be ever increasing in popularity. They come in all shapes and sizes; and are used for multiple things as of late. Have you seen Amazon using a drone to deliver parcels? A drone or quadcopter, also called a quadrotor helicopter or quadrotor, is a multirotor helicopter that is lifted and propelled by […]
Uber
Whether you have used it or not, the majority of people now days have heard of Uber – if you haven’t, have you been living under a rock? Well Uber is a ride sharing service that allows users to use use their phones to submit a trip request, where Uber drivers use their own cars […]
RoboRace – The next level of Formula 1?
Following a recent trend in my Tech Monday blog series, from autonomous vehicles, to autonomous motorbikes, today’s post has a combination of the two! I bring you ROBORACE. Last year Formula E created the first race exclusively for electric cars (with human drivers). Now, after two seasons of championships, the organisers have started preparing another […]
Bitcoins?
You have probably heard the phrase Bitcoins and wondered what they are or simply shrugged them off as you didn’t understand them, hopefully this blog post may clear a few things up. Bitcoins came out / were published when I was at University – 2008/9, and I remember thinking at the time – Oh cool, […]
Technology & its diversity problem – Is your workplace diverse?
Diversity within is a huge problem – for example the amount of women in Technology is vastly smaller than the number of men in technology. The Tech Power houses have shed some light on their diversity figures, which paints a shocking picture. Last year, in response to critics who accused them of being comprised almost […]
Virtual Reality has hit YouTube!
Whether you like it or are scared of it, personally I think VR (virtual reality) will be huge next year. I have spoke with a number of businesses recently that are focusing on that area as they move forward, especially start-ups. If we’ve learned anything in the past 10+ years at YouTube it’s that capturing […]