Job hunting in a bear economy? Some different strategies for your success.
Finding and securing a new role that fits your career aspirations is hard. Job hunting when your local economy is in a bear market cycle is even harder. There are a number of strategies you can execute to “create the market” in a proactive manner, and not be a victim of a market cycle, and […]
Mobile Data & Telstra’s Little Hiccup
Mobile data, we have it, but do we have enough? With the use of 4G some of us can get quicker speeds on LTE / 4G now rather than hard wired broadband. As part of my working career I used to work at Telstra and was one of the more technical members of staff. I […]
Google’s Virtual Reality is coming!
You may have read a previous blog I did abouthttps://www.linkedin.com/pulse/article/oculus-rift-virtual-reality-headset-name-you-hear-lot-jason-crooks/Oculus Rift – a virtual reality headset backed and owned by Facebook earlier this year; however Google is now planning to release their own, that isn’t made simply of cardboard. This makes complete sense, as in another blog – I mention that VR hit Youtube,which is […]
To be outstanding, you need to stand out
Like it or not, our social media accounts are representing our personal brand. Having a personal brand means having a distinct understanding of who you are and what you have to offer, and being able to communicate that in an effective way. Self awareness and management of your personal brand provides consistency and allows potential opportunities […]
Cycle your way into a new Marketing/Product Management job
Have a passion for cycling? Interested in Marketing Opportunities? Or Have a passion for Product Management? We have 2 fantastic opportunities for cycling enthusiasts working in a fast paced startup team. Marketing Role As part of the marketing engine for this team, you will be helping answer questions on social media; helping reach members […]
5G – From the sky & 40 times faster than 4G!
Project Skybender is something you will most likely hear quite a bit about coming up. Google has a new aim – to deliver 5G internet from drones powered by Solar. Solar Powered drones that is – which will use millimeter-waves to beam internet access. What are millimeter-waves? Millimeter waves are believed to be capable of […]
Everything begins with an idea
Did you know that the average human has 50,000-70,000 thoughts a day? I only discovered this today only because I don’t really think about how much I actually think. This was sparked by a presentation I attended earlier this morning on business ideas and validation by Dave Newman, one of the organizers of Perth’s biggest […]
LinkedIn is a lot like hitting the gym
Most people have a gym membership especially this time of the year. Some people just walk by the window and wave to their friends on their way elsewhere versus going in. They later wonder why their health and energy is not where they want it. The reality is that they are just not doing the […]
Targeted Marketing: Understanding Your Ideal Client
There’s no point in doing a whole heap of marketing and expelling a lot of energy, time and money before being very clear on who exactly you want to target. Today we look at your ideal client or an ideal problem that you are trying to solve, or specific solution that your brand / product […]
Hope is not a marketing strategy
Welcome to part 2 of yesterday’s blog which was on the first steps of creating a social media strategy. I shared 5 out of 10 questions you will need to ask when crafting an effective social media strategy. I chose this title today because many business owners under-estimate what marketing can do for their business […]